Consumer demand spaces for horticulture (MT21003)
In 2022, this investment identified and prioritised opportunities for the horticulture sector to engage consumers and build demand across the domestic market for fruits, nuts and vegetables. The framework delivered will support growers and the wider horticulture sector in their decision-making on ‘where to play’ and ‘how to win’ when seeking to engage Australian consumers, […]
Consumer usage and attitude tracking 2022/23 (MT21202)
This investment is providing a category tracking service to allow various horticultural categories to better understand consumer usage and attitudes and the effectiveness of marketing campaigns. The initial phase of the program will run for three months to ensure that the continuous tracker runs effectively, after which a longer-term program will be put in place. The […]
Marketing snapshots
Hort Innovation is responsible for investing the table grape marketing levy into a range of activities to drive awareness and consumption, under the Hort Innovation Table Grape Fund.
Taste Australia retail program
This multi-industry investment is targeting key international retailers with training and educational resources about selecting, storing, handling and displaying Australian fresh produce in store, including apples and pears, avocados, citrus, table grape and vegetables.
Category and consumer impact monitor
This Category and Consumer Impact Monitor activity is funded through Hort Innovation’s risk management reserves, and operates to assist the horticulture sector through the effects of COVID-19, drought, floods and bushfires. Hort Innovation is working with research company Fiftyfive5 to provide the Australian horticulture sector access to regularly updated information about consumer attitudes and behaviours […]