Twenty Four - CroppedVic Country Hour By Emma Brown The risk of buying a bag of sour grapes should be reduced this year, according to the peak industry body. Last year immature fruit was rushed on to the market by some suppliers in an attempt to capture premium prices. Australian Table Grape Association CEO Jeff Scott said this year the industry body had been working with farmers and supermarkets to get more consistency in the fruit going on to the market. He said more than half of Australia’s grapes were being exported, but he believed domestic consumers would pay for a premium product. “This year we’ve finally been able to have the retailers and the growers on board. They’ve maintained their growing practices to ensure there is sweet, good quality fruit that has gone on to the market,” Mr Scott said. “And it’s been rewarded with high prices compared to previous years, so it’s been a successful project. “We’ve been able to do on-farm testing prior to the fruit going in to the supermarkets, and the growers have realised to wait until it reaches the maturity standards that the supermarkets wish.” Click here for audio link:

Topics: agricultural-prices, fruits, fruit, crop-harvesting, mildura-3500, robinvale-3549